Your data

This page explains, in plain English, how Wallie handles your photos and account data day-to-day. For the binding legal terms, see our Privacy Policy. If anything here ever conflicts with the policy, the policy wins.

What happens when you send a photo

1. The Wallie app prepares the photo on your phone — sizes and adjusts it for the e-ink display. Basic photo info (like capture date and orientation) may be read to display photos the right way up and to organize them by when they were taken.
2. It’s encrypted on your phone with a key only you and your frame share, before anything leaves your device.
3. The encrypted file goes to your frame in one of three ways, depending on how you set up:
   • With Wi-Fi (cloud) — uploads to Wallie’s servers, then your frame downloads and decrypts it.
   • Skip Wi-Fi setup (offline) — transfers directly from your phone to your frame over a private local connection. No internet, no Wallie servers involved at all.
   • Self-hosted — stays entirely on your local network if you run your own Wallie server.
4. Your frame decrypts the photo on-device before showing it.

We store encrypted bytes. Without the key on your frame, those bytes are unreadable — including by us.

What this means for cloud users

When you do use Wallie’s cloud:

• Your photos are encrypted before they ever reach our servers. We hold encrypted bytes that are unreadable without the key on your frame.
• We don’t claim ownership of your photos. Your account is yours.
• No subscription to view your own memories.
• We don’t use your photos for advertising or AI model training.

What we collect, plainly

We collect what’s needed to run the product:

• Account info you give us (email, name, payment).
• Photos, encrypted on your device before upload (we hold encrypted bytes only).
• Device info for your frame (device ID, firmware version, connectivity status — needed for the frame to work).
• App usage data like device type, operating system, and how features are used. This helps us troubleshoot, improve the product, and prevent abuse. It’s used in aggregate where possible.

For the full list and the legal basis for each, see the Privacy Policy.

Who we share with

Plain language: we share the minimum needed to run the product, and we don’t sell your data.

We use third-party service providers for things like database/storage hosting (Supabase), payment processing, and email delivery. They process data on our behalf under data-protection agreements. We may also disclose information when legally required, or in the event of a business transfer (e.g., acquisition).

For specifics, see the Privacy Policy.

Without internet, nothing ever leaves your home

Set Wallie up with Skip Wi-Fi setup and your photos travel directly from your phone to your frame over a private local connection. No internet, no Wallie servers. Useful in hospitals and care facilities, remote cabins, or for anyone who prefers not to put a frame on their network.

Households

When you invite someone to share a frame:

• They can add and frame photos on that frame
• They can’t see your other frames or photos in other accounts
• You can remove them anytime — access revokes immediately
• Each photo shows who added it

Household members are the only people you’ve explicitly given access to your frames.

Deleting your account

In the app: Profile → Account Management → Delete Wallie Account. This:

• Signs you out immediately (you can’t sign back into the deleted account)
• Wipes your encrypted photos from our servers
• Removes you from any households you were sharing
• Unpairs your frames — they perform a comprehensive factory reset the next time they contact the server

Full deletion across our systems happens within 30 days per our Privacy Policy. We may keep a small amount of information that we’re legally required to retain (e.g., transaction records for tax compliance), but personal photos and account data are permanently removed.

Your phone’s photo library is not affected. Anything you’ve added to Wallie comes from copies of photos you already had on your phone — those originals stay where they were.

For the legally binding terms, see our full Privacy Policy. Questions: hello@wallieframe.com.