Privacy

Wallie is built privately by default. Your photos are encrypted on your phone before they leave it, only readable by your frame, and never used by us for anything else.

What happens when you send a photo

1. The Wallie app prepares the photo on your phone — sizes and adjusts it for the e-ink display. Basic photo info (like capture date and orientation) may be read to display photos the right way up and to organize them by when they were taken.
2. It’s encrypted on your phone with a key only you and your frame share.
3. The encrypted file goes to your frame in one of three ways, depending on how you set up:
   • With Wi-Fi (cloud) — uploads to Wallie’s servers, then your frame downloads and decrypts it.
   • Skip Wi-Fi setup (offline) — transfers directly from your phone to your frame over a private local connection. No internet, no servers, no Wallie infrastructure involved at all.
   • Self-hosted — stays entirely on your local network if you run your own Wallie server.
4. Your frame decrypts the photo on-device before showing it.

We store encrypted bytes. Without the key on your frame, those bytes are unreadable — including by us.

Wallie cloud is private — by design

When you do use Wallie’s cloud, here’s what that means:

• Your photos are encrypted before they ever reach our servers. What we hold is unreadable without the key on your frame.
• No one accesses your photos without you. Not us, not partners, not advertisers. Access is gated by your phone, your frame, and anyone you’ve explicitly invited to your household.
• Your photos are never used to train models, sold, or shared. Not for ads, not for AI, not for anything outside the product working as you expect (showing them on your frame, organizing them by date, displaying them the right way up).
• No subscription to view your own memories. Your account is yours.

If a curious engineer at Wallie pulled the encrypted bytes off our servers, they’d see nothing usable. That’s the point.

What we store

• Your email and account
• The encrypted photo bytes you upload (cloud users only)
• Which frames belong to your account
• Household membership (who can share which frames)

What we don’t store

• Your photo content (it’s encrypted before it leaves your phone)
• Browsing or usage analytics tied to your identity

Without internet, nothing ever leaves your home

Set Wallie up with Skip Wi-Fi setup and your photos travel directly from your phone to your frame over a private connection. No servers, no internet, nothing on the cloud. Useful in homes without internet, hospitals, vacation places — or anyone who simply prefers it that way.

Households

When you invite someone to share a frame:

• They can add and frame photos on that frame
• They can’t see your other frames or photos in other accounts
• You can remove them anytime — access revokes immediately
• Each photo shows who added it

Household sharing is the only way someone else can see your photos. We don’t have any other backdoors.

Deleting your account

In the app: Profile → Account Management → Delete Wallie Account. This:

• Wipes your encrypted photos from our servers
• Signs you out immediately (you won’t be able to sign back into the deleted account)
• Removes you from any households you were sharing
• Unpairs your frames — they perform a comprehensive factory reset the next time they contact the server

Your phone’s photo library is not affected. Anything you’ve added to Wallie comes from copies of photos you already had on your phone — those originals stay where they were.

For more, see our full privacy policy. Questions: privacy@wallieframe.com.